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Jarry Varry’s block party

 

On June 1, 2019, for a day, the very first edition of Jarry Varry has put it all out there for Villeray’s residents and elsewhere. The festivities were deployed on Jarry Street East, between Saint-Gérard and Avenue de Chateaubriand.

As an extension of the new signage and design of the Promenade Jarry, Le Comité created a real carnival atmosphere, where many free activities for adults and children were on the program: giant games, free concerts, circus workshops, etc.

The event was an opportunity to showcase the shop-owners and strengthen local buying through kiosks that took root on the sidewalks of this stretch of Jarry Street. In addition, as the members of the street have the environment at heart, the neighborhood party Jarry Varry was thought to embrace the eco-responsible movement. A crowdfunding campaign was put in place to allow, among other things, the production of reusable glasses for the event.

In addition to the design of the event (visual identity and realization of structures for the kiosks), Le Comité took care of all the organization of the festival, from programming to logistics.

Jarry Varry is part of the 100in1day initiative, a global movement whose goal is to invite citizens from participating cities to collectively achieve a minimum of 100 positive, inspirational or thought-provoking civic initiatives to help create a better world.

Client

La Promenade Jarry

Partners

City of Montreal, Arrondissement de Villeray—Saint-Michel—Parc-Extension, Caisse Desjardins du Centre-Nord de Montréal, EtOH Brasserie, Y Kombucha, Cidrerie Milton, Les Fermes Lufa, Édouard Jarry (photo credit), Alexandre Turgeon Dalpé (video credit), Charles-Antoine Thériault (video editing)

Expertise

Design, R&D, artistic direction, project management, logistics and realisation