Urban signage – SDC Jean-Talon Est
La SDC Jean Talon Est continues to roll out its brand image on the shopping street in close collaboration with Le Comité, with improvements to its street furniture. Since 2022, the cooperative has been supporting the SDC through a range of signature features: parasols, seating, greenery, and urban signage to create visual consistency and significantly improve comfort on the street.
In 2024, the signage implementation strategy will focus on marking the entrances to the thoroughfare and displaying original and offbeat phrases highlighting the wide variety of businesses that make up the SDC Jean Talon Est. An artistic component has also been integrated into the existing umbrellas with the collaboration of artist Vincent Tourigny, who created three illustrations reflecting the dynamism of the commercial sector.
Crédits photos : Marose Photo
In keeping with the aesthetic of the furniture installed in recent years, La coopérative designed and produced modular entrance terminals and signage posts made of painted perforated steel that can be used in a variety of ways and display messages referring to the unique and multicultural character of Jean Talon E Street.
